Analytics Dashboard

The Analytics Dashboard is the main reporting view, accessible from AI Analytics → Analytics Dashboard in the admin sidebar.

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Filter Bar

Control	Description
Search	Free-text search box to narrow the dashboard view (e.g. by keyword).
Quick Range	One-click shortcuts: Last 7 days, Last 30 days, Last 90 days.
Date from / Date to	Custom date range for the analytics period.
Search button	Applies the selected filters and reloads all cards, charts, and tables.
Export	Downloads the current dashboard data as a .xlsx file.

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Sales Performance

Card	Description
Total Revenue	Sum of order totals in the selected period.
Total Orders	Count of paid and partially refunded orders in the selected period.
Average Order Value	Total Revenue divided by Total Orders.
Avg. Items Per Order	Average number of line items per order in the selected period.

Customers

Card	Description
Returning Customer Orders	Count of orders placed by customers who have ordered before.
New Registrations	Count of new customer accounts created in the selected period.
Active Customers	Count of unique customers who placed at least one order in the period.

Operations & Health

Card	Description
Pending Orders	Count of orders currently in Pending status.
Cart Items Updated	Count of shopping cart item changes — used as a cart-activity / abandonment signal.
Average Customer Lifetime Value	Average total revenue generated per customer.
Customer Retention Rate (90 days)	Percentage of customers who made a second purchase within 90 days.
Return Requests	Count of return requests submitted in the selected period.
Discount Usage	Count of orders where a discount was applied.

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Trend Charts & Breakdowns

Chart	Type	Description
Orders trend	Line chart	Number of orders placed per day across the selected date range.
Revenue trend	Line chart	Daily revenue across the selected date range.
Order status breakdown	Donut chart	Share of orders by status: Pending, Complete, Processing, Cancelled.
Payment method breakdown	Donut chart	Share of orders by payment method (e.g. Check/Money Order, Manual).
Shipping method breakdown	Donut chart	Share of orders by shipping method (e.g. Ground, Next Day Air, Pickup in store).

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Customers & Top Performers

Section	Description
New vs returning customer orders	Donut chart comparing orders from new customers vs. returning customers.
Customer registrations trend	Line chart of new customer registrations per day.
Top products	Ranked table (Rank, Product, Quantity, Revenue) — top 10 products by revenue.
Top categories	Ranked table (Rank, Category, Quantity, Revenue) — top 10 categories by revenue.
Sales by region	Ranked table (Rank, Region, Orders, Revenue) — sales grouped by billing/shipping region.

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Excel Export

Clicking Export downloads a .xlsx file containing the dashboard's KPI summary, daily revenue and orders, and the top products, top categories, and sales-by-region tables for the selected period.

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